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Charlyn Okigbo is head of sales and business development at Amazon Black Business Accelerator

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Charlyn Okigbo leads sales and development at one of Amazon’s most important initiatives this year: the Amazon Black Business Accelerator, a program to help Black entrepreneurs thrive on the e-commerce site. “My role here is really attracting and engaging with prospective sellers,” Okigbo says, noting that this means “evangelizing Amazon as a platform where Black-owned sellers can be successful.”

See all of Ad Age’s 40 Under 40 honorees.

Okigbo, 34, started at Amazon five years ago as a retail buyer for luxury and beauty brands. She then helped launch Amazon Pharmacy and was head of marketing for Amazon payment services.

Okigbo says she is inspired by women leaders in tech and media including Netflix Chief Marketing Officer Bozoma Saint John and Angela Ahrendts, former senior VP of Apple. “They’re not just successful at one company,” Okigbo says. “They tried different things among different companies and have seen success.”

Okigbo says one of her career goals is to help shepherd a brand to new heights. “I think that that’s the next meaty challenge that I am looking for,” she says. “How do I take a brand that’s up and coming and really just blow it out of the water and make it a household name.”

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