Cryptocurrency is fast gaining acceptance worldwide. It has not only become the toast of many celebrities who have their own digital currency but ordinary people have also taken an interest in it.
Anecdotal evidence suggests that cryptocurrency is dominated by males but singer Mariah Carey wants that to change. She has partnered with cryptocurrency platform Gemini in a bid to make digital currency more accessible to women.
Gemini was founded by Cameron and Tyler Winklevoss. The platform is used to buy, sell, earn and store more than 50 cryptocurrencies, like bitcoin.
The five-time Grammy-winning singer/songwriter hopes that her high-profile partnership with Gemini inspires other women to learn more about cryptocurrency.
Through the partnership, a portion of trading fees investors use will be donated to BlackGirlsCode by using the code [MARIAH]. BlackGirlsCode is a non-profit organization that “introduces young women of color to skills in computer programming and technology,” according to a press release.
“It’s great to see Mariah and other celebrities discover bitcoin as an investment and hedge against inflation,” said Tyler Winklevoss in a press release. “Cryptos like bitcoin and ether were two of the best-performing assets of the last decade. Our goal at Gemini is to help educate you on the promise of crypto and make it simple, easy, and safe for you to engage in this new asset class.”
Carey is not the only celebrity to venture into cryptocurrency. Recently, rapper The Game ventured into cryptocurrency with his debut non-fungible token (NFT) Collection titled “Genesis”.
The rapper partnered with OneOf, a green marketplace designed for the music industry, to release the non-fungible token. The price was set at $25 in a move to ensure that all fans can have access to the collection.
In February, billionaire rapper Jay-Z teamed up with Twitter CEO to invest in bitcoin. The two billionaires reportedly invested 500 bitcoin into a new endowment called ₿trust.
Ja Rule has helped form a non-fungible token (NFT) marketplace called Flipkick.io with serial entrepreneur Robert Testagrossa and engineer James Cropcho. According to revolt. tv, the rapper in March sold a Fyre Festival painting for $122,000 in cryptocurrency, and in June, he signed a deal with the Ethereum-based startup Roll.
Lil Yachty joined the digital currency market with his own cryptocurrency called “YachtyCoin.” In December 2020, it was announced that the musician will tokenize himself on Fyooz.io, a social money platform that allows fans to buy access to their favorite artistes and influencers.