West Volusia NAACP, DeLand Pride launch a Black business directory


Kimeca Caine, owner of Kinks, Coils & Waves located in DeLand.

DELAND — The West Volusia chapter of the NAACP and DeLand Pride have come together to create a Black business directory.

The goal is to increase awareness of Black businesses on the west side of the county, and also to dispel historic racial and other divisions. 

“Last year when George Floyd was murdered I represented DeLand Pride with the Orlando Alliance. The director at that site, Jennifer Foster, made a major push to try to deal with anti-racism,” said Desiree Sylvester, a member of DeLand Pride which advocates on behalf of the LGBTQ community.

“As a result of that I got connected with the Central Florida Foundation who was handing out micro-grants. I had a discussion with people in the community about Black people not feeling comfortable going downtown (in DeLand). We want to make sure that everybody feels welcome.”

Barbara Girtman, a member of the Volusia County Council and a DeLand Realtor.

Sylvester said there were a lot of people willing to come together to work on a solution that made everyone feel a part of the community. Among those steps was to create Black businesses directory.

“It was Barbara Girtman (Volusia County Councilwoman) who said what we should be working on is trying to get white people to spend in Black businesses,” said Sylvester. “We met with some community leaders and we decided that a Black business directory would be the best way to go.”


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