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What is Color Shift and Why Does It Change the Color of My Inks?



Color Shift is based on color theory. If you have ever printed a color, checked the print, and noticed it turned out different than you expected? That is called color shift. It will happen with every ink you print. Depending on a few key factors, you can end up with one color looking completely different than you anticipated.

Let’s look at the different variables at play and show you how to make adjustments to deal with color shift both before press and on press.

Related Videos:
Opacity vs Transparency | Winsor & Newton Masterclass: https://www.youtube.com/watch?v=VUf4TT_53gE

Opaque and transparent pigments in oils | Winsor & Newton Masterclass: https://www.youtube.com/watch?v=U6WTB_KUwOI

Transparent and Opaque Colors: How We Perceive Them: https://www.artistsnetwork.com/art-techniques/transparent-opaque-colors-kitler/

Pigment Analysis: https://www.youtube.com/watch?v=s29q1kMl1HQ

Understanding Opacity in Colors: https://www.youtube.com/watch?v=oR_EPFS-Vxg

00:00 Introduction
00:35 Fundamentals of Opacity
01:36 Illustrating Color Shift
02:46 Side by Side Comparison
03:48 What Makes an Ink Opaque?
04:27 Adjusting for Color Shift
06:50 More info on Ink Opacity
07:05 Conclusion

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